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Discover the most popular brands adored by beloved Korean celebrities.
The Hallyu Wave’s influence extends far and wide, encompassing various aspects of culture such as food, pop culture, entertainment, skincare, and beauty. South Korea’s impact is felt globally, particularly in K-pop, where artists like Blackpink have established themselves as fashion icons. Other K-pop stars are also making their mark in the fashion world, with luxury brands like Burberry, Gucci, and Louis Vuitton appointing them as brand ambassadors. As Korean celebrities dominate the fashion industry in Asia and beyond, their local brands are also gaining popularity as fans seek to emulate their favorite idols’ styles. Korean labels like Andersson Bell, ExpiredGirl, and The Open Product are at the forefront of trends,…