Discover the most popular brands adored by beloved Korean celebrities.

The Hallyu Wave’s influence extends far and wide, encompassing various aspects of culture such as food, pop culture, entertainment, skincare, and beauty. South Korea’s impact is felt globally, particularly in K-pop, where artists like Blackpink have established themselves as fashion icons.

Other K-pop stars are also making their mark in the fashion world, with luxury brands like Burberry, Gucci, and Louis Vuitton appointing them as brand ambassadors. As Korean celebrities dominate the fashion industry in Asia and beyond, their local brands are also gaining popularity as fans seek to emulate their favorite idols’ styles. Korean labels like Andersson Bell, ExpiredGirl, and The Open Product are at the forefront of trends, catering to the fashion-forward preferences of idols and actors. Discover the beloved Korean fashion brands favored by stylish celebrities and where to shop for them below.

Pehrt: Haerin of NewJeans

Pehrt is a balletcore dream. Led by the ‘off-duty’ dancer aesthetic—brought to life in pleated skirts, cardigans, leg warmers, jogger pants and ribbon-led details—Pehrt’s catalogue is one you’ll find a perfect meld with the youth’s playful wardrobe. And it’s no surprise that it’s the girls of NewJeans who have been wearing their pieces; most recently, both Haerin and Hanni slipped into its skirt options for their viral music video for one of their catchy new tunes ‘ETA’.

Pehrt: Joy of Red Velvet

Pehrt: Hanni of NewJeans

Pehrt strappy wrap cardigan, $61

Available at Pehrt.

Pehrt slit pleats skirt, $151

Available at Pehrt.

Pehrt two-way knit vest, $146

Available at Pehrt.

Overdue Flair: Taeyeon of Girls’ Generation

Whilst a number of brands on this list may satisfy every other Y2K enthusiast, Overdue Flair—a brand favoured by Girls’ Generation leader Taeyeon—is one that might draw the eyes of those looking for more playfully elevated separates. Expect easy cardigan sets, preppy jackets and flowy dress silhouettes, all imbued with a vintage touch.

Overdue Flair: Cha Jung Won

Overdue Flair cardigan set, $170

Available at Overdue Flair.

Overdue Flair lace skirt, $110

Available at Overdue Flair.

Whynotus: Red Velvet’s Seulgi

Having made its debut in 2017, Whynotus quickly garnered a cult following online for its nostalgia-fuelled designs reminiscent of the ’70s and ’80s. Spotted on Blackpink’s Jennie and Red Velvet’s Seulgi, Whynotus has been known to be a celebrity favourite brand for casual events and Instagram OOTDs. Supermodel Irene Kim wears a comfy tie-dye set to Coachella—keeping things simple yet chic at a festival.