Soft Power Forum 2025: Thailand Showcases Southeast Asia’s Cultural Strength at Queen Sirikit

Get excited, culture lovers! From July 8 to 11, 2025, Bangkok is full of energy as it hosts SPLASH – Soft Power Forum 2025 at the famous Queen Sirikit National Convention Center. This is not just a regular event—it’s the biggest cultural and creative festival in Southeast Asia! Thailand will proudly show off its fashion, food, music, film, art, and more to the world, proving that creativity can make a country stronger.

What Is Soft Power?

Soft power means using culture, ideas, and creativity—instead of force—to create influence and respect. At SPLASH 2025, Thailand shows how its fashion, festivals, food, music, sports, and tourism can help improve the country’s image and economy. The theme this year is “Thailand’s Opportunities in the Creative Cultural Industry”, and it focuses on how Thai culture can help the country grow and connect with the world.

This four-day event is full of fun and learning:

• Main Stage Talks: Leaders like Culture Minister Paetongtarn Shinawatra, and former Prime Ministers Thaksin Shinawatra and Srettha Thavisin, will speak about how Thailand can grow using culture, tourism, and education.
• Cool Exhibitions: Experience Thai culture with modern technology—see how tradition and innovation come together in amazing art, fashion, and design.
• Creative Workshops: Meet creators, artists, and business people from all over the world. You can learn, share, and maybe start a new creative project together!
• TCX – Thai Content Experience: The first and biggest content fair in Thailand! If you love film, animation, digital media, or want to work in entertainment, this is for you.
• “Road to FAM – The Finale” Concert: On July 9, enjoy a live concert at Hua Lamphong Station with Thailand’s superstar MILLI, and artists from Singapore, Malaysia, Indonesia, and the Philippines. It’s supported by 88rising and Levi’s®, making it a must-see music event!

Who Will Be There?

You’ll see famous government leaders, creative experts, fashion icons, and even sports stars like Muay Thai legend Buakaw and Olympic gold medalist Panipak. They will talk about how sports and culture can grow together in today’s changing world.

SPLASH 2025 is more than fun—it’s about the future. Thailand is using this event to

• Show Thai culture to the world
• Grow its creative industries like fashion, food, music, and film
• Build stronger partnerships with other Asian countries
• Help local creators succeed globally

It also supports new ideas like making the Songkran Festival a bigger global event and promoting Muay Thai internationally.

Good news—entry is free if you register early! Whether you’re a fashion lover, artist, student, or tourist, SPLASH 2025 welcomes you to explore Thailand’s culture in a fun, modern way.

SPLASH 2025 at the Queen Sirikit Center is the biggest celebration of Southeast Asian culture this year. With exciting talks, creative shows, fashion, music, and more, it’s a perfect place to see how style, creativity, and culture are shaping the future. Mark your calendar, sign up, and get ready for a stylish and cultural adventure in Bangkok this July!

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