Jennie Joins Cher and Grace Jones for Moncler Re/Icons Global Campaign
October 23, 2026
Jennie is proving once again that she knows exactly how to make a fashion campaign feel iconic. The BLACKPINK star has been featured in Moncler’s latest global Re/Icons campaign, joining two legendary figures, Cher and Grace Jones, for a celebration of the fashion house’s signature designs.
The campaign brings together three generations of cultural icons, each with a distinctive identity and approach to self-expression. Rather than simply looking back at Moncler’s heritage, the project gives its recognizable pieces a fresh interpretation through the personalities of the women wearing them.
And naturally, Jennie brings her own energy to the mix.
Jennie Brings Her Own Perspective to Moncler Re/Icons
For the campaign, Jennie appears in a black Karakorum jacket from the Moncler Re/Icons collection. The piece has a strong, recognizable silhouette, but Jennie’s styling and presence give it a contemporary edge.
Her look feels powerful without being overly complicated. The black outerwear creates a striking visual while allowing Jennie’s personality to remain the focus.
It is also a fitting choice for the campaign’s larger message. Re/Icons is built around the idea of revisiting Moncler’s iconic designs and giving them new life. Having Jennie, Cher, and Grace Jones interpret the collection makes the concept feel less like a simple archive revival and more like a conversation between different generations of culture and fashion.
Each woman represents a different kind of influence, and Jennie’s presence brings a distinctly modern perspective to the campaign.
A Campaign About Discovering Yourself
Beyond the clothes, one of the most interesting parts of Jennie’s involvement is her perspective on personal growth.
The BLACKPINK member has spoken about her desire to keep discovering sides of herself that she hasn’t encountered before. Instead of feeling like she has already reached the final version of who she wants to be, Jennie wants to continue experimenting, experiencing new things, and creating freely.
That idea fits surprisingly well with the spirit of Re/Icons.
Fashion has always been a way to explore identity. You can change your style, try something completely unexpected, or return to something familiar and make it feel different. For Jennie, that constant curiosity seems to extend beyond fashion and into her creative life as a whole.
@zili_fandiary27 JENNIE for Moncler Re/Icons “Exclusive Interview with JENNIE Global icon JENNIE shares her pioneering spirit and ambitious dreams.” #JENNIE #BLACKPINK #JENNIE_FallenAngel #OA ♬ original sound – LILI♡(Fan Account)
One of her biggest aspirations is apparently to discover a version of herself that she doesn’t know yet.
And honestly, that’s a pretty exciting mindset for an artist who is already operating on a global stage.
Jennie, Cher, and Grace Jones: Three Different Icons
Putting Jennie alongside Cher and Grace Jones is perhaps what makes this campaign particularly interesting.
All three women have developed recognizable identities, but they have done so in very different ways.
Cher has spent decades reinventing herself across music, film, fashion, and popular culture. Grace Jones, meanwhile, has become synonymous with an unapologetically bold approach to fashion and performance.
Jennie represents a newer generation of global pop culture, with her influence extending across music, fashion, beauty, and social media.
Instead of trying to make the three look or feel identical, the campaign celebrates those differences. The idea seems to be that an icon doesn’t have to fit into one specific definition.
You can be glamorous, experimental, mysterious, bold, or all of those things at once.
Jennie Continues Her Relationship With Luxury Fashion
This isn’t Jennie’s first major fashion moment. Over the years, she has developed a reputation as one of K-pop’s most influential fashion figures, regularly appearing at major fashion events and collaborating with luxury houses.
Her ability to move between different aesthetics has become part of her appeal. One day, she can appear in a polished, elegant look; the next, she can embrace something more casual or experimental.
That flexibility is particularly useful for campaigns like Moncler Re/Icons, where the goal isn’t necessarily to create one uniform image.
Instead, the clothing becomes a canvas for each personality.
For Jennie, the black Karakorum jacket reflects that approach. It has a strong visual identity on its own, but her presence gives it another layer.
The Bigger Moncler Family
Jennie’s appearance also sits within Moncler’s wider network of ambassadors and cultural figures.
The brand has worked with personalities from entertainment, fashion, and winter sports, including athletes associated with Moncler Grenoble. Figures such as Lucas Pinheiro Braathen, Hwang Minhyun, Yeonjun, Gus Kenworthy, Perrine Laffont, and Shaun White have also been connected with the brand’s broader ambassador ecosystem.
But the Re/Icons campaign takes a different approach by focusing on personalities whose influence goes far beyond a single industry.
Bringing together Cher, Grace Jones, and Jennie highlights the way Moncler wants its iconic pieces to exist within contemporary culture rather than remain locked inside fashion history.
Why Jennie Is Such a Natural Fit
There is a reason Jennie continues to appear in conversations around luxury fashion.
Her influence isn’t limited to simply wearing expensive clothes. She has developed a recognizable personal style that allows her to move between femininity, minimalism, streetwear, and high fashion without appearing completely tied to one aesthetic.
That makes her a natural fit for a project centered on reinterpretation.
The idea behind Moncler Re/Icons is essentially about taking something established and seeing it through a different lens. Jennie has spent much of her career doing something similar with her own image.
She can take a familiar fashion formula and make it feel current simply through the way she wears it.
Jennie Wants to Keep Dreaming Bigger
Perhaps the most memorable element of Jennie’s involvement isn’t even the jacket. It’s the attitude behind the campaign.
Rather than treating success as a destination, Jennie continues to express an interest in discovering what comes next. She wants to experience more, create more freely, and challenge herself to dream bigger.
That mentality feels especially relevant for someone whose career continues to expand across music, fashion, and global pop culture.
Her appearance alongside Cher and Grace Jones also creates a fascinating contrast between established legacy and contemporary influence.
Three women. Three generations. Three completely different identities.
And somehow, the combination works.
With her black Karakorum jacket, confident presence, and focus on self-discovery, Jennie brings a fresh energy to Moncler Re/Icons while standing alongside two women who have already left enormous marks on culture.
If this campaign proves anything, it’s that being an icon doesn’t mean staying the same. Sometimes, the most interesting part is seeing what you become next.
Follow D-Muse to stay current with fashion trends, lifestyle tips, and exciting events. DM us @dmusemagz now to get all the information you need!