Speed Demons: Stray Kids’ “This & That” Becomes Their Fastest MV to Break 100 Million Views
September 24, 2026
The global K-pop leaders have done it again! Stray Kids have officially shattered another personal record on YouTube as the music video for their viral hit single, “This & That,” surpassed 100 million views in record time. Hitting the milestone on September 23, 2026, at approximately 3:25 p.m. KST, the visual masterpiece achieved this historic feat in just 47 days.
Since its initial release on August 7, 2026, “This & That” has captivated fans around the world with its addictive hip-hop beat, cool choreography, and sensory visual storytelling. At D-Muse Magz, we are breaking down every exciting detail of Stray Kids’ record-breaking sprint, their growing YouTube legacy, and why this release proves their global dominance is completely unstoppable!
At a Glance: Stray Kids “This & That” Record Snapshot
| Metric / Category | Official Record Details & Highlights |
| Artist Name | Stray Kids |
| Track Title | “This & That” (Title Track from THIS & THAT Mini-Album) |
| Release Date & Time | August 7, 2026, at 1:00 p.m. KST |
| 100M Views Date | September 23, 2026, at 3:25 p.m. KST |
| Time to Reach 100M | 47 Days (1 Month & 16 Days) — Group’s Fastest Record |
| Producer Team | 3RACHA (Bang Chan, Changbin, Han) |
| YouTube Milestone | 21st full-group music video to hit 100 million views |
1. The 47-Day Sprint: How Stray Kids Set a New Career High
When Stray Kids dropped “This & That” on August 7, 2026, STAYs (their dedicated global fandom) immediately rallied to stream the music video across every time zone. The track’s laid-back yet infectious hip-hop vibe paired with sensory visuals drove millions of immediate replays, creating a massive tidal wave on social media feeds.
Reaching 100 million views in just 47 days (one month and 16 days) eclipses the group’s previous personal speed records. It serves as concrete proof that with every comeback, Stray Kids are not just maintaining their audience—they are continuously accelerating their global reach and drawing in new listeners at an unprecedented pace.
2. The Genius of 3RACHA: Self-Produced Stardom
What truly sets Stray Kids apart in the competitive K-pop landscape is their commitment to self-producing their entire discography. “This & That” was written and composed by the group’s internal producing trio, 3RACHA—consisting of leader Bang Chan, Changbin, and Han.
3RACHA’s signature touch gives “This & That” an authentic, effortless energy. The music video cleverly transforms an old, worn space into an energetic urban playground, allowing the eight members—Bang Chan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin, and I.N—to display their synergy, groovy choreography, and charismatic charm.
“Self-producing isn’t just a label for Stray Kids—it’s the core of their creative identity. Having 3RACHA at the helm ensures every single music video carries their genuine artistic pulse.”
By maintaining full artistic control over their music and visual concepts, Stray Kids deliver songs that feel genuinely tailored to their personalities, creating a deeper connection with global audiences.
3. The 100 Million Club: 21 Music Videos and Counting
With “This & That” crossing the nine-figure view threshold, Stray Kids continue to solidify their reign as the 4th-generation K-pop boy group with the most music videos exceeding 100 million views on YouTube.
“This & That” joins an illustrious lineup of iconic Stray Kids hits in the 100 Million Club, including:
- Global Megahits: “God’s Menu,” “Back Door,” “Thunderous,” “MANIAC,” and “S-Class.”
- Fan Favorites & Chart-Toppers: “MIROH,” “My Pace,” “CASE 143,” “LALALALA,” “Chk Chk Boom,” and “Hellevator.”
- Diverse Releases: “Christmas EveL,” “CIRCUS,” “VENOM,” “MEGAVERSE,” “CHEESE,” “CEREMONY,” “DO IT,” “Walkin On Water,” and “Easy.”
Having 21 full-group music videos cross 100 million views represents a deep, enduring catalog of hits that fans continuously revisit year after year.
4. Global Chart Dominance and Stadium Energy
The YouTube success of “This & That” is only one chapter of Stray Kids’ monumental 2026 story. The accompanying mini-album THIS & THAT debuted at No. 1 on the main US Billboard 200 album chart, continuing an unprecedented streak of chart-topping successes.
Alongside their digital chart reign, Stray Kids are currently captivating massive live crowds across the globe. As headliners for their exclusive STRAYCITY music festival tour, the group has been filling stadiums across South America—including electrifying stops in Bogota, Colombia, and Buenos Aires, Argentina—before heading to Mexico City for a grand finale.
- Unrivaled Streaming Numbers: Millions of daily plays across YouTube, Spotify, and Apple Music.
- Historic Billboard Streaks: Dominating global album charts with every major comeback.
- Sold-Out Festival Tours: Commanding stadium crowds as premier global festival headliners.
The Unstoppable Legacy Continues
Setting a new personal record of 100 million views in just 47 days proves that Stray Kids are operating at the absolute peak of their powers. Fueled by 3RACHA’s visionary production, the eight members’ boundless energy, and the passion of STAYs worldwide, Stray Kids continue to rewrite K-pop history with every single release.
Congratulations to Stray Kids on this historic milestone! What is your favorite scene from the “This & That” music video?
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