Cinematic Magic: BLACKPINK’s Rose Partners with Apple for ‘Shot on iPhone’ Campaign with New Single ‘new trick’
September 14, 2026
BLACKPINK’s Rose is officially taking pop stardom and mobile filmmaking to breathtaking new heights after THEBLACKLABEL confirmed her feature in Apple’s iconic global “Shot on iPhone” campaign. Filmed entirely on the cutting-edge iPhone 18 Pro, her highly anticipated upcoming single “new trick” drops on September 18, 2026, at 8:00 AM KST, marking a major milestone in her evolving solo career.
Campaign Snapshot: Rose x Apple ‘Shot on iPhone’
| Detail Category | Official Collaboration Information |
| Featured Artist | Rose (BLACKPINK / THEBLACKLABEL) |
| Global Campaign | Apple “Shot on iPhone” Global Campaign |
| Featured Track | “new trick” (New Solo Single) |
| Release Date & Time | September 18, 2026, at 8:00 AM KST |
| Camera Hardware | iPhone 18 Pro (Filmed Exclusively on Device) |
| Agency Announcement | THEBLACKLABEL |
| Elite Artist Circle | Lady Gaga, Olivia Rodrigo, The Weeknd |
1. Filmed Exclusively on iPhone 18 Pro: The Vision Behind ‘new trick’
When THEBLACKLABEL dropped the official teaser announcement, social media immediately erupted with excitement over the visual potential of Rose’s newest project. Filming a high-concept music video entirely on a smartphone is no small task, but the revolutionary camera capabilities of the iPhone 18 Pro provided the ultimate playground for her artistic vision.
By using the iPhone 18 Pro as the exclusive camera gear for “new trick,” the production crew captured ultra-intimate angles, fluid handheld camera movements, and hyper-realistic low-light textures that traditional cinema rigs often struggle to navigate seamlessly. From intense close-up vocal shots to dynamic choreography sequences, Rose demonstrates that world-class visual storytelling no longer requires massive studio cameras—just uncompromised talent and cutting-edge mobile tech.
2. Joining an Elite Circle of Pop Royalty
By headlining Apple’s latest campaign, Rose officially joins an ultra-exclusive roster of global superstars who have partnered with Apple to push the boundaries of mobile video production:
- Lady Gaga: Pioneered high-concept mobile visual art with her iconic “Stupid Love” music video.
- Olivia Rodrigo: Showcased raw, grunge-pop energy and dynamic fast-paced editing in her “get him back!” visual release.
- The Weeknd: Delivered dramatic, atmospheric cinematic visuals that captivated global audiences across streaming platforms.
Standing alongside these powerhouse music icons highlights Rose‘s formidable standing in the global music industry. As the first female K-pop soloist to front a global “Shot on iPhone” music video campaign, Rose continues to shatter glass ceilings, proving that her cultural impact spans far beyond traditional pop music boundaries.
3. The Evolution of Rose Under THEBLACKLABEL
Since aligning her solo endeavors with THEBLACKLABEL, Rose has consistently chosen projects that reflect her authentic voice, sophisticated aesthetic, and creative independence. Her upcoming single “new trick” represents the next chapter in this artistic journey, combining sleek modern pop production with visually daring storytelling.
“Partnering with Apple for ‘new trick’ isn’t just about showcasing hardware—it’s about empowering artists like Rose to tell intimate, raw stories without technical barriers standing between the creator and the audience.”
Industry insiders note that her work with THEBLACKLABEL has granted Rose the freedom to explore distinct visual styles and international creative partnerships. The choice to launch “new trick” through a global tech-and-music crossover underscores her position as both a style innovator and an influential global trendsetter.
4. Why the September 18 Release Date Is a Major Pop Event
Mark your calendars and set your alarms! The global release of “new trick” on September 18, 2026, at 8:00 AM KST is positioned to dominate music charts, trending feeds, and tech headlines simultaneously.
- Dual Impact Across Tech & Music: Music fans are tuning in for Rose’s signature vocals and captivating performance, while tech enthusiasts are eager to analyze the raw 4K footage and color grading achieved by the iPhone 18 Pro.
- Viral Potential on Social Platforms: Given the mobile-first nature of the production, clips and behind-the-scenes footage of Rose on set are expected to spark massive short-form video trends across TikTok, Instagram Reels, and YouTube Shorts.
- Global Streaming Takeover: With pre-saves already climbing rapidly across Spotify, Apple Music, and YouTube, “new trick” is poised to become one of the biggest single drops of the season.
5. The Future of Mobile Filmmaking in Pop Culture
The collaboration between Rose, THEBLACKLABEL, and Apple signals a growing shift in how pop culture content is created and consumed. As smartphone camera technology reaches cinema-grade performance, the line between indie mobile footage and multi-million-dollar music video production continues to blur.
By embracing the iPhone 18 Pro for “new trick,” Rose inspires a new generation of aspiring musicians and video directors. She demonstrates that with vision, confidence, and the device in your pocket, anyone can create art capable of capturing the world’s attention.
As the countdown to September 18 continues, excitement at D-Muse Magz is at an all-time high. Rose has consistently proven that she is never afraid to try a “new trick,” and this high-profile Apple partnership is set to be one of her most unforgettable releases yet. Be sure to stream “new trick” the moment it drops at 8:00 AM KST and stay tuned to our feeds for complete breakdowns, visual analyses, and chart updates!
Follow D-Muse to stay current with fashion trends, lifestyle tips, and exciting events. DM us @dmusemagz now to get all the information you need!