Jennie of BLACKPINK Named Seoul Tourism Ambassador for 2025: A Star Leading Seoul’s Next Tourism Boom
August 1, 2025
Hey K-pop and travel fans! Big news—Jennie of BLACKPINK is now Seoul’s honorary tourism ambassador for 2025. This exciting role takes her beyond music into culture and travel. And yes, it’s a perfect match for her and the city she calls home.
Jennie Officially Leads Seoul’s Tourism Campaign
On July 29, 2025, the Seoul Metropolitan Government named Jennie as its new tourism ambassador. The campaign, called “Absolutely in Seoul,” highlights the city’s culture, style, and charm.
The project features Jennie’s elegance and star power to attract visitors from around the world. In short, Jennie is the face of Seoul’s next big tourism push.
Inside the “Absolutely in Seoul” Campaign
The campaign has two main videos plus an exclusive interview with Jennie.
✨ Video 1: “Daltokki” (Moon Rabbit) – Jennie visits iconic spots. She explores Gyeongbokgung Palace, the trendy Seongsu-dong, and scenic Nodeul Island. Each moment feels like a personal tour from Seoul’s chicest guide.
✨ Video 2: Seoul Through Jennie’s Music – Set to her song “Seoul City” from Ruby, this video captures Seoul’s nightlife and vibrant streets. Jennie’s style and music create a fun, dynamic mood.
In addition, these videos will appear worldwide, including in the U.S. and Australia. Seoul is ready to shine on the global stage.
Why Jennie Is the Perfect Choice
Jennie is more than a K-pop star. She’s a fashion icon with global influence. Moreover, she has a deep love for Seoul. She often says the city inspires her art and style.
This makes her a natural choice for ambassador. As a result, her authenticity brings credibility and excitement to the campaign.
Seoul’s Post-Pandemic Tourism Revival
Seoul plans to attract 18.5 million visitors in 2025. This campaign is part of that plan. Therefore, Jennie’s fame and reach are vital tools for drawing global attention.
In addition, it highlights Seoul’s blend of tradition, modern culture, fashion, K-pop, and food. Everything travelers want is here.
See Seoul Through Jennie’s Eyes
If you love BLACKPINK or crave adventure, this campaign is for you. For example, you’ll see historic palaces, stylish cafes, and vibrant streets. It’s the Seoul that inspires Jennie—and it can inspire you too.
Final Word
With Jennie of BLACKPINK named Seoul Tourism Ambassador for 2025, Seoul is ready for its spotlight. From tradition to trends, Jennie shows it all with effortless style.
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