Winter aespa the newest face of New Balance Korea
May 28, 2025
Hey D-Muse fashionistas! Love K-pop and staying on trend? Then you’ll be thrilled to hear this: Winter from the hit girl group aespa is now the newest face of New Balance Korea! This exciting partnership blends stylish fashion with sporty performance and we’re totally here for it. Let’s dive into everything you need to know about this star studded collab.
Winter Named New Balance Korea’s Newest Muse
On October 4, 2024, New Balance Korea officially introduced Winter as their brand muse and model. However, this isn’t just your average brand deal it’s a smart move that celebrates Winter’s rising influence in both the K-pop and fashion worlds.
Known for her cool presence and ever evolving style, Winter aligns perfectly with New Balance’s modern and fresh image.
Moreover, by teaming up with Winter, New Balance is positioning itself as more than just a sportswear label. The brand is now promoting a lifestyle that’s innovative, stylish, and active everything that Winter naturally represents.
The “Time to Winter” Campaign: A Fusion of Fashion and Function
The latest campaign, aptly named “Time to Winter,” is all about merging trendy aesthetics with practical wear. In this campaign, Winter stuns in their standout Active Short Down Jacket a winter essential that’s sporty, warm, and effortlessly chic.
In addition, she showcases the eye-catching Glossy Ribbon Duffle Bag in silver from the brand’s new “Glossy Collection.” It’s fashionable, functional, and adds the perfect pop of shine to elevate any casual look.
For anyone with a fast-paced, stylish lifestyle, this campaign hits the sweet spot.
New Balance’s Message: Fashion with a Purpose
Through this collaboration, New Balance Korea is aiming to connect with a younger generation that values both style and comfort. Clearly, Winter embodies this perfectly her image is edgy, modern, and relatable.
Not only that, but this move also signals New Balance’s transition from athletic basics to high impact fashion pieces. Especially in Korea and across Asia, the brand is becoming a serious fashion contender.
Winter’s Campaign Look: Effortless Cool
In the promotional shots, Winter totally nails the winter chic vibe. She pairs a cozy fur hoodie with a sleek, silver down jacket to create a look that’s both fashionable and comfortable.
Furthermore, her short blonde hair and soft makeup contribute to a clean and fresh feel mirroring the confident yet relaxed aura she brings to the stage.
This look is the perfect blend of sporty streetwear and runway ready style, capturing the essence of New Balance’s evolving identity.
Why Fans Are Loving the Winter x New Balance Collab
Unsurprisingly, fans and fashion enthusiasts alike are raving about this partnership. Many are excited to see more outfits inspired by Winter’s effortlessly cool style.
Even more exciting, aespa is preparing for a comeback and tour, which means Winter’s spotlight is only growing. This collaboration is not just about clothes it’s a savvy move that fuses fashion, music, and lifestyle into one trending cultural moment.
Why You’ll Want to Grab This Collection
If you’re someone who loves looking stylish while staying comfortable, this collection is calling your name. Winter’s pieces are not only on-trend, but also made with daily wear in mind.
Take the down jacket, for instance it’s warm, lightweight, and wind-resistant. When paired with the silver Glossy Duffle Bag, you get a complete look that’s both functional and fashionable.
So yes, this collab is made for anyone who wants to look great while staying cozy.
Final Thoughts: Fashion That Moves With You
Winter’s partnership with New Balance proves that fashion and performance can go hand in hand. The “Time to Winter” campaign is more than just a seasonal collection it’s about living confidently, staying active, and owning your personal style.
So, if you’re looking to refresh your winter wardrobe while channeling Winter’s fierce yet comfy energy, this is one trend you won’t want to miss.
Stay tuned to Winter and aespa they’re not just making waves in music, but in fashion too!
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