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Actress Shin Se Kyung will star as the main model in Jin’s upcoming music video (MV) for his new song "Don't Say You Love Me."

“Don’t Say You Love Me” - New MV from Jin's BTS

Big news is here from the world of K-pop and K-drama. Big Hit Music, the agency behind BTS’s Jin, just announced that the talented South Korean actress Shin Se Kyung will star as the main model in Jin’s upcoming music video (MV) for his new song “Don’t Say You Love Me.” The MV is set to drop on May 16, 2025, and it’s already creating waves for its unique style and star-studded cast.

What Makes This MV Special?

Unlike typical K-pop music videos that focus mainly on dance and performance, Jin’s new MV will be presented in a dramatized format, almost like a mini K-drama. This means fans can expect a rich storyline, emotional acting, and cinematic visuals that tell a heartfelt story. Big Hit Music confirmed this special format, highlighting the fresh approach Jin is taking with his solo comeback.

Who Is Shin Se Kyung?

For those who might not be familiar, Shin Se Kyung is a well-known actress famous for her roles in popular Korean dramas like Run On, A Girl Who Sees Smells, and High Kick Through the Roof. She’s admired for her natural acting skills and emotional depth, which makes her the perfect choice to star alongside Jin in this emotionally charged MV.

The Story Behind the MV

The music video tells the story of a couple facing the painful end of their relationship. Jin and Shin Se Kyung play lovers who are emotionally torn, capturing the bittersweet feelings of love, heartbreak, and letting go. The MV’s visuals use soft lighting, close-up shots, and symbolic imagery – all elements that remind fans of their favorite K-dramas. The posters released show contrasting moments: one with the couple drifting apart and another reflecting their happier times, creating a powerful emotional contrast.

About the Song and Album “Echo”

“Don’t Say You Love Me” is the title track from Jin’s second solo mini-album, Echo. The song is a soft pop ballad with a simple but melancholic arrangement. It explores the complex feelings of love – how it can bring both comfort and pain. Jin’s gentle and heartfelt vocals perfectly match the mood of the MV, promising an emotional experience for listeners.

The album Echo contains seven tracks, each exploring different emotional themes and moments in life. This release shows Jin’s growth as an artist, blending honest storytelling with beautiful melodies.

Why Fans Are Excited

This collaboration between Jin and Shin Se Kyung is a dream come true for many fans. It’s the first time Jin features a female lead in his MV, and pairing him with a respected actress adds a new level of depth and excitement. Social media exploded with hashtags like #ShinSeKyungxJin and #DontSayYouLoveMeMV trending worldwide, as fans eagerly await the release.

The MV is expected to feel more like a short romantic film than a typical music video, and fans can’t wait to see the chemistry between Jin and Shin Se Kyung on screen.

What to Expect on Release Day

Mark your calendars for May 16, 2025! When the MV drops, expect a global celebration. Fans will share reactions, fan edits, and emotional responses all over social media. Whether you’re a hardcore ARMY, a K-drama lover, or just curious, this MV promises a beautiful blend of music and storytelling that’s hard to miss.

Final Thoughts

Shin Se Kyung Becomes Model for BTS Jin’s “Don’t Say You Love Me” MV is more than just a casting announcement  it’s a sign of how K-pop is evolving. By mixing the emotional storytelling of K-dramas with the music of K-pop, Jin and Shin Se Kyung are creating something truly special. This MV will not only showcase their talents but also offer fans a touching story about love and heartbreak.

So get ready for a cinematic experience filled with heartfelt acting, beautiful visuals, and soulful music. Don’t miss out on this unique collaboration that’s set to make a big impact in both the K-pop and K-drama worlds!

— D-Muse Magz


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