Meet TUIDE: HYBE’s Newest Global Girl Group Is Turning the Tide in K-Pop
September 1, 2026
HYBE’s newest seven-member global girl group TUIDE has officially arrived with their debut EP Tune & Play, bringing a breezy, golden-hour aura that feels equal parts fresh and retro. Standing as the flagship act of brand-new sub-label ABD (A Bold Dream), the septet—Seohee, Seoyeon, Elena, Jia, Saki, Seah, and Yi Hani—is already making major waves across playlists worldwide.
1. The Vision Behind the Tide: What Is TUIDE?
Pronounced like “tweed,” the name TUIDE is a clever play on the phrase “Tune the Tide.” It represents the group’s ambition to emerge as a new global wave, creating distinct musical ripples across the pop landscape.
Helmed by ABD president Jiwon No (former head of artist planning at PLEDIS Entertainment) and executive producer Han Sung-soo (the creative mind behind SEVENTEEN and TWS), TUIDE carries an impressive industry pedigree. While debuting under the massive HYBE umbrella alongside powerhouse seniors like LE SSERAFIM, ILLIT, and KATSEYE brings natural attention, the girls are turning potential pressure into pure stage excitement.
[A Bold Dream (ABD) Label] ───> [GroovyRoom "Soultronic" Production] ───> ['Tune & Play' EP Debut]
2. Member Profiles: Get to Know the 7 Stars of TUIDE
Hailing from South Korea, Japan, the United States, and the United Kingdom, the members of TUIDE range in age from 15 to 19 years old, bringing an eclectic mix of international backgrounds and artistic strengths to the group.
| Member | Birthday & Nationality | Trainee Background & Key Strengths | Personality & Role in the Group |
| Seohee | Oct 11, 2006 (Korean) | Trained for nearly 5 years; clean, balanced dance execution | Group Leader; responsible, caring “unnie” off-stage |
| Seoyeon | Mar 04, 2008 (Korean) | Younger sister of TWICE’s Jihyo; high stage presence | Energetic anchor who pulls the group’s concept together |
| Elena | Apr 11, 2008 (American) | Fluid dancer with an elegant, soulful vocal tone | Gentle, charming, and a fan of international R&B |
| Jia | Aug 22, 2008 (Korean-American) | Trained under 1 year; highly self-driven performance style | Bright and bubbly on stage; puppy-like off-stage |
| Saki | Oct 09, 2010 (Japanese) | Inspired to pursue K-pop after hearing BTS’s “Dynamite” | Sharp, charismatic dancer with adorable visual charms |
| Seah | Jan 04, 2011 (Korean) | Former child model; dance anchor during group practices | Group Maknae; creative, DIY accessory maker |
| Yi Hani | Jan 07, 2011 (Korean-British) | Expressive performer with wholesome, positive energy | Maknae line; enthusiastic craft lover & story collector |
3. Origami Stars & Bead Bracelets: Inside TUIDE’s Dorm Rituals
Behind their polished stage performances lies an unbelievably tight sisterhood built through late-night dorm talks and DIY craft sessions. Whether waiting backstage or unwinding in their rooms after practice, the members of TUIDE stay grounded through shared hobbies:
- Friendship Bracelets: Youngest member Seah personally handcrafted custom bead friendship bracelets inscribed with each member’s name so all seven carry a reminder of their bond wherever they go.
- Origami Star Capsules: Member Saki introduced a tradition of folding tiny paper origami stars during schedule waiting times. The girls write private notes inside each star to preserve snapshots of their feelings during debut promotions.
- Late-Night Talk Sessions: After long training days, all seven members gather in one room to talk about their lives, with conversations often stretching until 4:00 AM.
- Horror Movie Nights: When off-duty, the group loves piling onto the couch to binge-watch horror films together for a fun dopamine boost.
4. Decoding the ‘Soultronic’ Sound of ‘Tune & Play’
Musically, TUIDE makes its entrance with a signature genre style dubbed “soultronic”—a fusion of nostalgic house, R&B, electro, and soul elements led by acclaimed K-hip-hop production duo GroovyRoom alongside writers like Mirani, Since, and Maya Rose.
- “Sun Kiss” (Title Track): Filmed on location in Iceland, “Sun Kiss” is an uplifting pop anthem about trusting your inner voice. The track showcases natural gestures and unscripted freestyle dance moments during the outro.
- “Echo”: A sleek pop-R&B crossover that interpolates Janet Jackson’s 2001 classic “All For You.”
- “GRLS”: The group’s pre-debut teaser track, driven by fast-paced house and UK garage rhythms.
- “Flip-Flop Girl” & “ABD”: Vibrant B-side tracks tapping into electro-synths and soulful vocal arrangements.
“Our lead title, ‘Sun Kiss,’ represents TUIDE best because the song is about trusting your own voice and being confident,” member Yi Hani shared during their debut showcase.
5. TikTok Velocity Edits, Manifestations, and Future Dreams
Even before their official August 24 debut, TUIDE was already paying close attention to fan reactions online. The members frequently browse social media to watch fan-made 4K velocity edits on TikTok, with American member Elena noting how surreal it feels to see her own face featured in slow-motion fan edits.
Looking toward the future, the group isn’t afraid to dream big. Elena openly manifests a dream collaboration with global star Tyla, while group leader Seohee and member Jia have their sights set on end-of-year music awards, actively working toward earning a Rookie of the Year trophy.
By pairing authentic sisterhood and handmade craft traditions with a rich “soultronic” musical identity, TUIDE has delivered one of the most compelling K-pop debuts of the year. As their lead single “Sun Kiss” continues to climb global playlists, these seven rising stars are well on their way to tuning the tide of modern pop.
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