Head in The Clouds 2025: 88rising Music Festival Back in LA

Hey music fans! The excitement is real because the Head in The Clouds 2025: 88 Rising’s Music Festival Returns to LA May 31 & June 1 is officially happening again. This much-loved festival, which celebrates Asian music, culture, and art, is making its grand comeback at the iconic Brookside at the Rose Bowl in Pasadena, California. If you’re looking for a vibrant, fun-filled weekend packed with incredible performances, tasty food, and a community vibe, this is the event you don’t want to miss.

What Exactly Is Head in The Clouds Festival?

If you’re new to the festival scene, here’s the scoop: Head in The Clouds (HITC) is an annual music and arts festival organized by 88rising, a trailblazing music label and media company that shines a spotlight on Asian and Asian-American artists worldwide. Since its debut, HITC has grown into a cultural powerhouse, bringing together musicians, artists, and food vendors to celebrate the diversity and richness of Asian culture. After touring globally — hitting cities like New York, Jakarta, Manila, and several spots in China — the festival is returning home to LA for its seventh edition, and it’s bigger than ever.

A Star-Studded Lineup That’s Got Everyone Talking

One of the biggest reasons fans are buzzing about HITC 2025 is the jaw-dropping lineup. Leading the pack is none other than K-pop icon *G-Dragon, who’s making his exclusive North Americans festival appearance this year. Fans have been waiting for this moment, and it’s finally here! Joining him is the legendary girl group **2NE1, known for their game-changing role in K-pop history. Also on the roster is Korean R&B star **Dean, the multi-talented **DPR Ian, and 88rising’s own rap and hip-hop sensation *Rich Brian.

But wait, there’s more! The festival also features electronic music wizard Porter Robinson (DJ set), the highly anticipated reunion of Chinese rap group *Higher Brothers, and a mysterious surprise act called *“The Magic Show?!?”** — which has fans speculating and super excited. This lineup perfectly captures the festival’s mission to showcase both superstar legends and fresh, up-and-coming artists from across the Asian diaspora.

More Than Just Tunes: Food, Culture, and Community Spirit

HITC isn’t just about the music — it’s a full cultural experience. Foodies will be thrilled with the offerings from Mama’s Nightmarket, which brings a fantastic selection of Asian street food vendors to the festival. Whether you’re craving classic dishes or modern fusion bites, there’s plenty to satisfy your taste buds between sets.

For those looking for a premium experience, the festival offers the exclusive 1999 Club package, priced at $800. This VIP pass gives you access to private stage views, an indoor lounge, and curated food and drink services — perfect for festival-goers who want to enjoy the event in style and comfort.

Giving Back: Supporting Local Communities

HITC 2025 isn’t just about having a good time; it’s also about making a positive impact. The festival organizers have teamed up with the Rose Bowl Operating Company to donate $250,000 to the Eaton Fire Relief & Recovery Fund. This fund supports nonprofits working to assist communities affected by recent wildfires in Pasadena and Altadena. It’s great to see a festival that not only celebrates culture but also cares deeply about its community.

Can’t Be There? No Worries — Watch It Live!

If you can’t make it to LA, don’t sweat it. 88rising will be streaming the entire festival live on their official YouTube channel. That means fans from all over the world can tune in and enjoy the performances, special moments, and all the festival vibes from wherever they are. It’s the next best thing to being there in person!

Why This Festival Is a Must-Attend

• Exclusive Performances: G-Dragon’s only North American festival performance in 2025 is a huge draw for fans.
• Historic Reunion: The Higher Brothers reunion is a big deal for Chinese hip-hop enthusiasts.
• Diverse Music Styles: From K-pop to hip-hop, R&B to electronic dance music, the lineup covers a wide range of genres.
• Cultural Celebration: The festival blends music, food, and art, creating a rich cultural experience.
• Community Support: The donation to wildfire relief shows the festival’s commitment to giving back.

Ticket Info & Event Details

Tickets for Head in The Clouds 2025 went on sale on February 7, 2025, with options ranging from general admission to VIP packages. Prices start at $300 for general tickets, while the premium 1999 Club experience goes for $800. There are also add-ons like parking and merchandise bundles to enhance your festival experience.

The venue, Brookside at the Rose Bowl, opens its gates at 1 PM on both May 31 and June 1, rain or shine. So, no matter the weather, the party’s on!

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Final Thoughts

The Head in The Clouds 2025: 88 Rising’s Music Festival Returns to LA May 31 & June 1 is shaping up to be one of the most exciting cultural events of the year. With a lineup packed with legendary performers, exciting reunions, and a celebration of Asian culture through music, food, and community, it’s a festival that appeals to fans old and new alike.

Whether you’re there to witness G-Dragon’s epic performance, indulge in delicious Asian street food, or simply soak up the vibrant atmosphere with fellow fans, HITC 2025 promises memories you won’t forget. And if you can’t be there in person, the live stream has you covered, bringing the festival experience right to your screen.

So, grab your tickets, round up your friends, and get ready to be part of this amazing celebration of Asian talent and culture. See you at the Rose Bowl!

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