Over the years, the use of body makeup has felt like a well-kept secret, but that's all changing. Here's our explanation of body makeup.

The Comeback of Body Makeup

Vanessa Lachey, Lupita Nyong’o, Kim Kardashian — all big fans of body makeup. These celebs are going all out with their beauty routines. Body makeup has been a secret, but now it’s changing. On TikTok, creators like Uche Natori share love for body products adding coverage or glow below the neck. “When my skin shows, you know what time it is,” Natori said using Patrick Ta Major Glow Balm. Many share tips for glowing skin, choosing products for color, fragrance, and radiance. Makeup artist Gabrielle Alvarez says, “Body needs skin prep, just like the face.”

Glowing Skin is In: Body makeup is back in style, fueled by the desire to capture that “lit-from-within” look on social media. But unlike the harsh products of the early 2000s, today’s options are designed to be user-friendly and blend seamlessly with skincare routines.

Filling a Gap in Beauty: This trend bridges the gap between makeup and body care. Consumers have long craved easy-to-use body makeup that offers coverage or a radiant finish. Finally, brands are delivering innovative solutions.

DIY Body Highlighting: Getting started with body makeup is simple! Makeup artist suggests mixing your existing liquid highlighter with body lotion for a natural glow. Powder formulas can be applied with a brush after lotion dries. Want more coverage? Mix foundation with lotion and set with powder.

Product Recommendations: Here are some top picks for body makeup: budget-friendly About-Face Light Lock Illuminating Body, luxurious Patrick Ta Major Glow Balm, shimmery Anastasia Beverly Hills Shimmer Body Oil, high-coverage Dermablend Leg and Body Makeup, and versatile Kosas Glow I.V. Illuminator.

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About-Face Light Lock Illuminating Body



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Anastasia Beverly Hills Shimmer Body Oil



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Dermablend Leg and Body Makeup


$40$40 AT ULTA

Now that you’re fully in on the secret, whether you have a special event coming up or are just looking to take your everyday body routine up a notch, keep these tips in mind.


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