Strathberry Bags, More Than Just A Royal Favourite Bag

Strathberry, a Scottish luxury brand, aims to establish itself as the premier luxury brand in Scotland, regardless of its customer base. The brand’s co-founders, Guy and Leeanne Hundleby, lead a small design group that meets every Wednesday morning at their Edinburgh headquarters. The headquarters is located in a UNESCO World Heritage site, and the meetings involve discussions on colors, samples, and new concepts. These meetings are highly anticipated, making Wednesdays the best day of the week for the team. Strathberry’s journey began with a top-handle tote bag inspired by a vintage music case. The design evolved into smaller versions and a backpack, representing a concept of “quiet luxury.” The bags were both aesthetically pleasing and functional, crafted by skilled artisans in Spanish workshops shared with renowned luxury brands.

Strathberry gained significant attention and success when Meghan Markle, the Duchess of Sussex, started carrying their bags during her public appearances. This royal endorsement brought media attention and boosted sales. Other members of the British royal family, including Kate Middleton and Princess Eugenie, have also been spotted with Strathberry bags, further enhancing the brand’s prestige. Despite Edinburgh not being recognized as a fashion capital, the co-founders appreciate the freedom to pursue originality and interesting designs. With ten years of experience, Strathberry aims to expand its marketing efforts by highlighting the stories of its artisan partners in Spain and emphasizing its Scottish heritage. The brand intends to maintain a steady and gradual expansion while remaining focused on creating beautiful and practical accessories that resonate with customers.

Strathberry’s top-handle totes are popular in the United States, their largest market. Over the next decade, the brand plans to diversify its product offerings while staying true to its unique appeal. Strathberry envisions attracting new customers by captivating them with its ambiance and exquisite bags rather than relying solely on celebrity endorsements. The brand’s goal is to create a sense of enchantment that draws customers into its world, where they can appreciate the atmosphere and craftsmanship of its products.