In the year and a half since Victoria Beckham debuted her eponymous beauty line, an avalanche of celebrities have launched or announced their own skincare, cosmetics, and fragrance brands.

But Victoria Beckham herself is more than a celebrity—she’s a fashion and pop culture powerhouse. And the Victoria Beckham Beauty brand does not exist to capitalize on any one beauty trend. Designed with sustainable luxury in mind, Victoria Beckham Beauty (VBB) is in it for the long haul.

Started as an edited collection of eye products like shadows and smudgy liners back in 2019, VBB has grown to include Posh lipsticks, sheer lip tints, moisturizers and a Harper’s BAZAAR Anti-Aging Award-winning serum made in partnership with Augustinus Bader. Most recently an innovative new mascara was added and fragrance is on the way soon, she confirms. Like many beauty brands, Beckham’s products are formulated with clean ingredients. But unlike many beauty brands, Beckham’s products are housed in sustainable jars and tubes that still feel decadent and special. The products are simultaneously easy to use, easy to wear, and easy to remove. It’s some of the only makeup we’ve still been reaching for during quarantine.