The Gucci Beauty flagship store has just opened on the Tmall Luxury Pavilion, its beauty licensee Coty has announced.

The move follows Gucci’s opening of its first fashion flagship on the platform in December.

It’s an important move with the digital store connecting the Gucci Beauty portfolio with 770 million+ Chinese consumers on the Tmall platform.

The offer includes the full range of make-up and fragrances, with Coty saying “the collaboration provides consumers with a world-class experience and trusted shopping environment, whilst enabling Gucci Beauty to significantly scale up its reach and engagement within the Chinese luxury market”.

Coty CEO Sue Y Nabi also said the global group’s prestige cosmetics and skincare retail sales in China grew by over 40% last quarter, “with Gucci Beauty delivering double digit sell-out growth there last year. Tmall Luxury Pavilion is an outstanding platform to build on this excellent recent performance”.

Coty’s China MD Guilhem Souche added that 2021 “is an incredibly important year for Gucci Beauty in China and we have extremely ambitious plans to grow the brand and bolster the luxury market. In addition to our leadership position in fragrance and an iconic lipstick collection, we have recently launched the brand’s first foundation to provide a relevant shade range for the Chinese consumer – a product we expect to really resonate with this audience.

“Now, with the launch of Gucci Beauty’s very own Tmall flagship we complement our already strong brick and mortar footprint, making it quicker, slicker and safer for Chinese shoppers to engage with the brand, live a unique Gucci Beauty experience and enjoy these outstanding products.”