Rihanna’s skincare label Fenty Skin is now available in Sephora, Boots and Harvey Nichols in select locations around the world as the line developed in partnership with LVMH’s Kendo Brands continues to grow. The new retail rollout means it’s being sold in locations in 30 countries.
The brand, which was created to suit all skin types and skin tones, claims to offer “clean, uncomplicated, effective skincare for all” with every “multitasking product [being] easy to use and packed with benefits”.
The new locations also mean Fenty Skin and Fenty Beauty can also be found via the same stores, which should enhance cross-selling opportunities.
The brand ticks plenty of priority boxes for the modern millennial consumers it targets as it contains star ingredients such as hyaluronic acid and niacinamide, and uses ‘clean’ formulas that are also “vegan, cruelty-free, gluten-free and earth-conscious”.
The daytime SPF moisturiser, for instance, “is coral reef-friendly, and the packaging has prioritised recyclable materials and smart refillable packs that still feel luxurious”.
The product line-up included cleansers, serums, SPF moisturisers, a recovery cream and a starter set, with US dollar prices ranging from $25 up to $40.